Kumar, Niraj <br/><br/>
Marketing Communications :  Theory & Practice / 
Niraj Kumar 
 - Mumbai :  Himalaya Publishing House.,  2007. 
 - 447 p. 
<br/><br/><label>ISBN: </label>9788184880717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.8  / NIR