Baran, Roger J. 1945- Principles of Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Indian ed. - Mason, Ohio : Thomson/South-Western, c2008. - 308 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9788131505182 Subjects--Topical Terms: Relationship marketing--Textbooks.Customer relations--Management--Textbooks. Dewey Class. No.: 658.8 / BAR