TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
AU  - Koshy, Abraham 
AU  - Jha, Mithileshwar 
TI  - Marketing management: a south Asian perspective
SN  - 978-81-317-1683-0
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI
KW  - Marketing
KW  - Management
KW  - Asia
ER  -