Malhotra, naresh k.
Marketing research : an applied orientation /
Naresh K. Malhotra, Satyabhushan Dash
- 6th ed.
- Delhi : Pearson, c2010.
- xxviii, 948 p. : ill. ;
Includes bibliographical references and index.
9788131731819 9780136085430
Marketing research.
Marketing research--Methodology.
658.83 / MAL.M