International business strategy and cross-cultural management : an applied approach /
Nicole Franziska Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras.
- Cheltenham : Edward Elgar Publishing, 2022.
- xvii, 327 pages : illustrations ; 25 cm
9781839108624
International business enterprises. Business planning. Industrial management. Entreprises multinationales. Planification stratégique. Industrial management. International business enterprises.