Managerial economics : principles and worldwide applications /
Dominick Salvatore and Ravikesh Srivastava
- New Delhi : Oxford University Press, 2020.
- xxiv, 614 pages : illustrations, 28 cm.
Includes bibliographical references and index.
The Nature and Scope of Managerial Economics Demand, Supply, and Equilibrium Analysis Optimization Techniques and New Management Tools Demand Theory Demand Estimation Demand Forecasting Production Theory and Estimation Cost Theory and Estimation Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition Oligopoly and Firm Architecture Game Theory and Strategic Behavior Pricing Practices Regulation and Fair Competition: The Role of Government in the Economy
Managerial Economics: Principles and Worldwide Applications, 9e synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial decisions are made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant. The book is divided into five parts: Part One reviews the basics of supply and demand, examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyses demand. Part Three presents the theory and measurement of the firm’s production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and the role of government in the economy. The theory and practical examples help illustrate how local economic decision-making is now inescapably global.