TY  - BOOK
AU  - Vidyadhar Reddy, Aileni
AU  - Laskshmi Narasimham, S. 
TI  - Advertising and retail management
SN  - 9789394358249
U1  - 659.1 
PY  - 2023///
CY  - Hydearabad
PB  - Tata Publication
KW  - Advertising
KW  - Management
KW  - Retail
N1  - As per the latest 2022-23 syllasbus of MBA (O.U)
ER  -