TY  - BOOK
AU  - Dyche, Jill.
TI  - The CRM handbook: a business guide to customer relationship management / 
SN  - 9788178085685
U1  - 658.812 
PY  - 2002///
CY  - New Delhi
PB  - Pearson education
KW  - Customer relation
KW  - Electronic commerce
KW  - Sales management
ER  -