Dyche, Jill. <br/><br/>
The CRM handbook :  a business guide to customer relationship management /  
Jill Dyche 
 - New Delhi :  Pearson education,  2002. 
 - xxiv, 307p.  ill;  24 cm. 
 - Addison-Wesley information technology series .
<br/><br/><label>ISBN: </label>9788178085685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation <br/>Electronic commerce<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.812  / DYC