Bijapurkar, Rama <br/><br/>
Customer in the boardroom? :   crafting customer-based business strategy / 
Rama Bijapurkar 
 - New Delhi :   SAGE India,  2012. 
 - xxii, 232 pages :   illustrations ;   25 cm. 
<br/><br/>Introduction<br/>Thinking about business strategy and where "customer" fits into it<br/>The customer based business strategy framework<br/>The where to compete decision (or deciding strategic market priorities)<br/>The how to compete decision<br/>Designing the value package and value delivery system<br/>The science and art of strategic business-market segmentation<br/>Consumer insight for shaping business strategy<br/>Foundation or baseline analyses for strategy development<br/>Putting customer based business strategy into practice in organizations<br/> 
<br/><br/> Is the Customer In Your Boardroom?. The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction betwe 
<br/><br/><label>ISBN: </label>9780143461302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Strategic planning <br/>Strategists --Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / BIJ