Wirtz, Jochen <br/><br/>
Service marketing communications/ 
Jochen Wirtz 
 - Singapore :  WS Professional,  2018. 
 - 78 pages :   illustrations ;   23 cm. 
 - Winning in service markets series .
<br/><br/>Preface<br/>Introduction<br/>Integrated service marketing communications<br/>Defining target audience<br/>Specifying service communication objectives<br/>Crafting effective service communication messages<br/>The services marketing communication mix<br/>Timing decisions of services marketing communication<br/>Budget decisions and program evaluation<br/>Ethical and consumer privacy issues in communications<br/>The role of corporate design<br/>Integrated marketing communications<br/>Conclusion<br/>Summary<br/>Endnotes 
<br/><br/><label>ISBN: </label>9781944659219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing <br/>Service industries --Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIR