TY  - BOOK
AU  - Meyer,Marc H.
AU  - Lee,Chaewon
TI  - Innovation for entrepreneurs
SN  - 9781800375093
U1  - 658.4063 
PY  - 2022///
CY  - Northampton, MA, USA : 
PB  - Edward Elgar Publishing, 
KW  - Technological innovations
KW  - Management
KW  - Entrepreneurship
KW  - Innovations
N1  - Includes bibliographical references and index
N2  - Presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. An essential book for all undergraduate students
ER  -