TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496 (alk. paper)
U1  - 658.802 
PY  - 2015///
CY  - India
PB  - Harvard Business School Press, 
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references and index; Preface			
Acknowledgments			
Part One: Blue Ocean Strategy
Creating Blue Oceans
Analytical Tools and Frameworks

Part Two: Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture, Not the Numbers

Reach Beyond Existing Demand
Get the Strategic Sequence Right

Part Three: Executing Blue Ocean Strategy
Overcome Key Organizational Hurdles
Build Execution into Strategy
Conclusion: The Sustainability and Renewal of Blue Ocean Strategy

Appendix A		
Appendix B		
Appendix C		
Notes		
Bibliography		
Index		
About the Authors			

ER  -