Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne. 
 - Expanded edition. 
 - India :  Harvard Business School Press,   ©2015 
 - xxviii, 287 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface			<br/>Acknowledgments			<br/>Part One: Blue Ocean Strategy<br/>Creating Blue Oceans<br/>Analytical Tools and Frameworks<br/><br/>Part Two: Formulating Blue Ocean Strategy<br/>Reconstruct Market Boundaries<br/>Focus on the Big Picture, Not the Numbers<br/><br/>Reach Beyond Existing Demand<br/>Get the Strategic Sequence Right<br/><br/>Part Three: Executing Blue Ocean Strategy<br/>Overcome Key Organizational Hurdles<br/>Build Execution into Strategy<br/>Conclusion: The Sustainability and Renewal of Blue Ocean Strategy<br/><br/>Appendix A		<br/>Appendix B		<br/>Appendix C		<br/>Notes		<br/>Bibliography		<br/>Index		<br/>About the Authors			<br/> 
<br/><br/><label>ISBN: </label>9781625274496 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM