Retail management : a strategic approach /
Barry Berman, Joel R. Evans, Patral Chatterjee, and Ritu Srivastava
- 13th ed.
- New Delhi: Pearson India Education Service Pvt. Ltd., 2018.
- xxvii, 722 pages : illustrations (chiefly color) ; 29 cm
Preface An overview of strategic retail management An introduction to retailing Building and sustaining relationships in retailing Strategic planning in retailing Situation analysis Retail institutions by ownership Retail institutions by store-based strategy mix Web, nonstore-based, and other forms of nontraditional retailing Targeting customers and gathering information Identifying and understanding consumers Information gathering and processing in retailing Choosing a store location Trading-area analysis Site selection Managing a retail business Retail organization and human resource management Operations management: financial dimensions Operations management: operational dimensions Merchandise management and pricing Developing merchandise plans Implementing merchandise plans Financial merchandise management Pricing in retailing Communicating with the customer Establishing and maintaining a retail image Promotional strategy Putting it all together Integrating and controlling the retail strategy Appendix: careers in retailing Glossary Endnotes Name index Subject index
Etail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry