Chaffey, Dave Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer - 3rd ed. - India : Pearson Education India, 2009. - xix, 544 pages : illustrations ; 25 cm ISBN: 9788131725191 Subjects--Topical Terms: Online--MarketingInternet marketing Dewey Class. No.: 658.84 / CHA