TY  - BOOK
AU  - Aaker, David A
AU  - Moorman, Christine
AU  - Adapted by Islam, Jamid ul
AU  - Rahman, Zillur
TI  -  Strategic market management
SN  - 9789354243387
U1  - 658.8 
PY  - 2022///
CY  - New Delhi
PB  - Wiley India Pvt Ltd.
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -