Aaker, David A <br/><br/>
Strategic market management / 
David A. Aaker, Christine Moorman 
 - 11th ed. 
 - New Delhi :  Wiley India Pvt Ltd. ;  2022. 
 - xvi, 309 pages, :  ill;  24 cm. 
<br/><br/><label>ISBN: </label>9789354243387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK