TY  - BOOK
AU  - Shajahan, S.
TI  - Strategic marketing : : text and cases : the Indian perspective 
SN  - 9788130912691
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Strategic
KW  - Management
KW  - Marketing
ER  -