Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity /
Kevin Lane Keller,; (et.,all)
- Fifth edition.
- India : Pearson India Education; 2020.
- xxx, 642 pages; illustrations (chiefly color); 29 cm
Includes bibliographical references and index.
9789353946135
Brand name products--Management.
658.8 / KEL