TY  - BOOK
AU  -  Mickle, Tripp
TI  - After Steve : : how Apple became a trillion-dollar company and lost its soul 
SN  - 9780008527846
U1  - 338.7610 
PY  - 2022///
CY  - New York
PB  - HarperCollinsPublishers, 
KW  - Apple Computer, Inc. Finance
KW  - Apple Computer, Inc. History
N2  - Fromthe Wall Street Journal'After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul
ER  -