Mickle, Tripp

After Steve : how Apple became a trillion-dollar company and lost its soul / Tripp Mickle - New York : HarperCollinsPublishers, 2022. - xviii, 495 pages. illustrations 24 cm.

Fromthe Wall Street Journal'After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul

9780008527846


Apple Computer, Inc. Finance
Apple Computer, Inc. History

338.7610 / MIC