TY  - BOOK
AU  -  Srivastava, Rajendra K.
AU  - Srivastava,Rajendra K.
AU  - Thomas,Gregory Metz
TI  - The future of branding
SN  - 9789351503163 (hardback)
U1  - 658.8/27 
PY  - 2016///
CY  - New Delhi, India ; 
PB  - SAGE Publications, 
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -