Srivastava, Rajendra K. <br/><br/>
The future of branding / 
edited by Rajendra K. Srivastava, Gregory Metz Thomas. 
 - New Delhi, India ;   SAGE Publications,    ©2016 
 - xviii, 468 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789351503163 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / SRI