TY  - BOOK
AU  - Desbordes,Michel
AU  - Richelieu,André
TI  - International sport marketing: issues and practice 
SN  - 9780367151096
U1  - 338.47796 
PY  - 2019///
CY  - Abingdon, Oxon ; New York, NY : 
PB  - Routledge, 
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index; Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing
ER  -