TY  - BOOK
AU  - Kumar, Arya
TI  - Entrepreneurship : : creating and leading an entrepreneurial organization 
SN  - 9788131765784
U1  - 338.04 
PY  - 2020///
CY  - New Delhi : 
PB  - Dorling Kindersley (India)/Pearson, 
KW  - Entrepreneurship.
KW  - New business enterprises
KW  - Management
N2  - A new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture
ER  -