TY  - BOOK
AU  - Linoff,Gordon
TI  - Data analysis using SQL and Excel
SN  - 9781119021438 (pbk. : alk. paper)
U1  - 005.74 
PY  - 2016///
CY  - Indianapolis, IN : 
PB  - John Wiley and Sons, 
KW  - SQL (Computer program language)
KW  - Querying (Computer science)
KW  - Data mining
N1  - Includes index; A data miner looks at SQL --
What's in a table? Getting started with data exploration --
How different is different? --
Where is it all happening? Location, location, location --
It's a matter of time --
How long will customers last? Survival analysis to understand customers and their value --
Factors affecting survival: the what and why of customer tenure --
Customer purchases and other repeated events --
What's in a shopping cart? Market basket analysis --
Association rules and beyond --
Data mining models in SQL --
The best-fit line: linear regression models --
Building customer signatures for further analysis --
Performance is the issue: using SQL effectively
ER  -