TY  - BOOK
AU  - Chevalier,Michel
AU  - Mazzalovo,Gerald
TI  - Luxury brand management in digital and sustainable times: a new world of privilege 
SN  - 9781119706281
U1  - 658.827 
PY  - 2021///
CY  - Newark : 
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Management
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Branding (Marketing)
N1  - Revised edition; Includes index; Introduction vii Chapter 1: The Concept of Luxury 1 Chapter 2: Specificities of the Luxury Industry 38 Chapter 3: Major Luxury Sectors: Ready-to-Wear, Perfumes and Cosmetics, and Leather Goods 66 Chapter 3: Major Luxury Sectors: Wines and Spirits, Jewelry and Watches, and Hotels and Hospitality 98 Chapter 4: The Power of the Luxury Brand 130 Chapter 5: The Luxury Client 161 Chapter 6: Brand Identity: Concepts and Analytical Semiotic Tools 188 Chapter 7: Additional Brand Analytical Tools 227 Chapter 8: Creation and Merchandising 276 Chapter 9: Communication in Digital Times 324 Chapter 10: Managing a Global Brand 377 Chapter 11: Retail Management 417 Chapter 12: Sustainability and Authenticity 452 Appendix A: Applying Brand Identity Analytical Tools 483 Appendix B: Glossary of Digital-Related Terms 491 Index 497
N2  - "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
ER  -