De Mooij, Marieke  <br/><br/>
Consumer behavior and culture :   consequences for global marketing and advertising / 
Marieke De Mooij 
 - 3rd edition 
 - New Delhi :   SAGE Publications,   2019. 
 - xvii, 451 pages :   illustrations ;   24 cm 
<br/><br/>1. Consumer behavior across cultures --<br/>2. Values and culture --<br/>3. Convergence and divergence in consumer behavior --<br/>4. The consumer: Attributes --<br/>5. Social processes --<br/>6. Mental processes --<br/>7. Culture, communication, and media behavior --<br/>8. Consumer behavior domains. 
<br/><br/> "Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy." -- Provided by publisher. 
<br/><br/><label>ISBN: </label>9781544318165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies. <br/>Consumers --Psychology. <br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / DEM