TY  - BOOK
AU  - Ramamurthy, Ramya
TI  - Re-build
SN  - 9789351951407
U1  - 658.8270954 
PY  - 2019///
CY  - India
PB  - Hachette
KW  - Branding (Marketing)
KW  - India
KW  - Case studies
KW  - Crisis management
N1  - Includes bibliographical references (pages 403-417)
ER  -