Bijapurkar, Rama We are like that only : understanding the logic of consumer India Rama Bijapurkar - New Delhi : Penguin Books, 2007. - xvii, 294 pages : illustrations ; 22 cm 22 cm. ISBN: 9780143065975 Subjects--Topical Terms: Consumers--India. Consumption (Economics) --India. Consumers. Dewey Class. No.: 339.470954 / BIJ