Chunawalla, S. A.(Shabbirbhai Abdulhusain)  1950- <br/><br/>
Foundations of advertising theory & practice / 
S. A. Chunawalla, K. C. Sethia. 
 - Fourth Revised, enriched and Enlarged Edition. 
 - Mumbai :  Himalaya Publishing House,  1997. 
 - xvi, 835 p. ;  ill. :  23cm 
<br/><br/><label>ISBN: </label>8174933034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing research<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU