TY  - BOOK
AU  - Jeannet, Jean-Pierre
AU  - Hennessey, Hubert D. 
TI  - Global marketing strategies
SN  - 81-7224-146-1
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Jaico Publishing House
KW  - Global marketing
N1  - Includes index
ER  -