Jeannet, Jean-Pierre Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey - 2nd ed. - New Delhi Jaico Publishing House 1997 - xviii, 899pp ill; 24cm Includes index ISBN: 81-7224-146-1 Subjects--Topical Terms: Global marketing Dewey Class. No.: 658.8 / JEA