TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Birks, David F
AU  - Wills, Peter,
TI  - Marketing research : : an applied approach 
SN  - 9781292103150
U1  - 658.83 
PY  - 2017///
CY  - Chennai
PB  - Pearson india education services
KW  - Marketing research
KW  - Marketing research -- Methodology
KW  - Marktonderzoek
UR  - www.elibrary.in.pearson.com
ER  -