Malhotra, Naresh K <br/><br/>
Marketing research :   an applied approach / 
Naresh K. Malhotra, David F. Birks. 
 - 5th ed. 
 - Chennai:  Pearson india education services,  2017. 
 - xvii; 954 p. 
<br/><br/><label>ISBN: </label>9781292103150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research -- Methodology.<br/>Marktonderzoek.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL