TY  - BOOK
AU  - Lovelock, Christopher H
AU  - Wirtz, Jochen;
AU  - Bansal, Harvir S.
TI  -  Services marketing : : people, technology, strategy 
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - Chennai
PB  - Pearson india education services
KW  - Professions -- Marketing
KW  - Service industries -- Marketing
UR  - www.elibrary.in.pearson.com
ER  -