Social media marketing : a strategic approach /
Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
- New Delhi ; Cengage Learning. 2013.
- xiv, 380 pages : illustrations ; 28 cm.
Chapter 1 Why Social Media? Chapter 2 Goals and Strategies Chapter 3 Identifying Target Audiences Chapter 4 Rules of Engagement for Social Media Chapter 5 Publishing Blogs Chapter 6 Publishing Podcasts and Webinars Chapter 7 Publishing Articles, White Papers, and E-Books Chapter 8 Sharing Videos Chapter 9 Sharing Photos and Images Chapter 10 Social Networks Chapter 11 Microblogging Chapter 12 Discussion Boards, Social News, and Q & A Sites Chapter 13 Mobile Computing and Location Marketing Chapter 14 Social Media Monitoring Chapter 15 Social Media Marketing Plan Appendix XYZ Coffee Company Social Media Marketing Plan
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans