Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 10th ed. 
 - London:  Fort Worth : Dryden Press,  2019. 
 - xxxv,677 p.  illustrations. 
 - Dryden Press series in marketing. .
<br/><br/><label>ISBN: </label>9788131533642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Internationale marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI