TY  - BOOK
AU  - Gopala Krishna, C.
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing : : text and cases  
SN  - 9788131753842
U1  - 381.0954 
PY  - 2011///
CY  - Chennai
PB  - Pearson India Education Service
KW  - Rural marketing
KW  - India
UR  - www.elibrary.in.pearson.com
ER  -