TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald 
TI  - Integrated advertising, promotion & marketing communications
SN  - 9781292222752
U1  - 659.1 
PY  - 2018///
CY  - Chennai : 
PB  - Pearson Education Limited, 
KW  - Communication in marketing.
KW  - Sales promotion.
KW  - Advertising
UR  - www.elibrary.in.pearson.com
ER  -