TY  - BOOK
AU  - Havaldar, Krishna K.
TI  - Business Marketing: Text and case 
SN  - 9789352600243
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Business, Marketing.
KW  - Business
KW  - Marketing
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/business-marketing-text-cases50044894
ER  -