Havaldar, Krishna K. Business Marketing : Text and case / Krishna K. Havaldar - 4th ed. - New Delhi: Tata McGraw-Hill, 2010. - xxxiii, 536 pages : tables ; 24 cm. ISBN: 9789352600243 Subjects--Topical Terms: Business, Marketing. Business --Marketing. Dewey Class. No.: 658.8 / HAV