TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 9789351349006
U1  - 659.1 
PY  - 2019///
CY  - New Delhi
PB  - McGraw-Hill Publications
KW  - Advertising.
KW  - Sales promotion.
KW  - Communication in marketing
UR  - http://www.expresslibrary.mheducation.com/pdfreader/advertising-promotion
ER  -