Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 
George E. Belch,  Michael A. Belch 
 - 9th ed. 
 - New Delhi :  McGraw-Hill Publications ;  2019. 
 - online resoures 
<br/><br/><label>ISBN: </label>9789351349006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. <br/>Sales promotion. <br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL