TY  - BOOK
AU  - Johnson,William C.
TI  - Total quality in marketing
SN  - 8175140127
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Vanity Books International
KW  - Marketing
KW  - Management
KW  - Total quality management
N1  - The St. Lucie Press total quality series; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0803/95206662-d.html
ER  -