Johnson, William C.  1954- <br/><br/>
Total quality in marketing / 
by William C. Johnson, Richard J. Chvala. 
 - New Delhi :  Vanity Books International,  c1996. 
 - xix, 276 p. ;  24 cm. 
 - Encyclopaedia of Total Quality Management Series .
<br/><br/> The St. Lucie Press total quality series 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8175140127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Total quality management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOH