Dwyer, F. Robert <br/><br/>
Business Marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 3rd ed. 
 - New Delhi :  McGraw-Hill,  2008. 
 - xxix, 683 p. :  ill., charts ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 652-660) and index. 
<br/><br/><label>ISBN: </label>9780070220911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DWY