Hoffman, K. Douglas,
Services marketing : concepts, strategies, & cases /
K. Douglas Hoffman, [and] John E.G. Bateson
- 5th ed.
- Melbourne Cengage 2017
- xv, 458 pages : illustrations ;
Includes bibliographical references and index.
9789386858771
Service industries--Marketing.
Service industries--Marketing.
Marketing
658.8 / HOF