Chunawalla, S.A. <br/><br/>
Foundations of Advertising Theory & Practice / 
S.A. Chunawalla, K.C. Sethia. 
 - Fourth Revised, Enriched and Enlarged Edition: 1997 
 - Mumbai :  Himalaya Publishing House,  1997. 
 - xvi, 835 p. :  ill. ; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU.F